BCBSNC rolls out cost transparency tool
January 26, 2015
As another example of the trend of increasing transparency when selecting medical care, Blue Cross Blue Shield of North Carolina announced the rollout of their online tool to help consumers select among providers. Users can now search for a procedure in a specific area in North Carolina and get back a list of providers and prices. This tool greatly simplifies the process of comparing costs across different options.
Interestingly, BCBSNC subtitled the announcement "Lack of Cost Transparency Costs US Consumers Billions Each Year -- and that raises a follow-on question: what took so long?